Training & support

Initial training

ERA UK is proud of the award-winning training, development and support we provide; we take our responsibility for your success incredibly seriously.

Every opportunity is created to help you succeed, from our initial training program, to our ongoing development groups.

Every new Franchise Partner goes through a thorough and comprehensive five-week training programme to equip them to become a fully-fledged ERA UK consultant. You will receive IT & Systems training on our state-of-the-art Microsoft CRM system, as well as our bespoke analysis tools.

You will also be given extensive sales, marketing and product training, to assist you to win and manage business, sign contracts, run projects and generate proposals and reports for prospects and clients.

The five-week training schedule consists of training at our Group Office in Southampton Monday through Wednesday, with Thursday and Friday being ‘homework’ days – putting into practice the skills learnt earlier in the week.

The Academy

All new ERA UK Franchise Partners are inducted into benefit from joining the Academy immediately following the Initial Training when they first come into the business.

The Academy is led by Franchise Business Manager Nick Sara, a capable and experienced Franchise professional who is responsible for ensuring your success and looking after you and your fellow new recruits for the first 12-24 months of your new business.

During this period you will benefit from dedicated one-to-one mentoring, business coaching and a collaborative, supportive environment with regular interaction with fellow academy members. You will share experiences, best practice tips and gain access to additional category training in order to widen your skillset.

Business & Marketing Support

Your business and marketing planning sessions with ERA UK begin during your investigation phase.

Head of Partner Recruitment Matt O’Neil helps all potential franchise partners to pull together a business plan to assist with financing with the banks, if appropriate and to provide our Academy Manager with a means to measure your success or tailor additional help where needed.

In addition, each potential Franchise Partner has a detailed one-to-one with our Head of Marketing Chris Aston, with the ultimate output being a fully costed and timed marketing plan for your new business.

After graduating from training, your Academy Manager then works with both of these plans, ensuring you are on track and adjusting activities if necessary, in order to give you the best possible chance of success. When you have graduated from the Academy – typically 18 months to two years in – you will be assigned a personal Business Coach to give continual support where required.

National Conferences

Our entire network gathers together a couple of times per year for our National Conferences.

We like to get everyone together regularly. These are great opportunities to network with your fellow Franchise Partners and learn about how the business is performing as a group. We also use these events to deliver specific training, new initiatives, marketing campaigns and group updates; whether these are presented in the form of break-out sessions, or to the network as a whole.

Motivational speakers are used to encourage business performance and instil enthusiasm, to help you be the best you can at running your own business.

Once a year, we have a Gala Dinner and award ceremony where Franchise Partners are recognised for their effort and achievements in business, culminating in the “Franchise Partner of the Year” and the “Consultants’ Consultant of the Year” awards.