Feb 27

Awards hat-trick on the horizon for ERA UK

They were crowned Bronze winners in 2016 and 2017 and now, Expense Reduction Analysts UK (ERA UK) have once again been shortlisted for the bfa/HSBC Franchisor of the Year awards. Showcasing an exceptional level of support for its Franchise Partners, the brand has been named a finalist in the ‘Award for Franchise Support 2018.’ This is an unprecedented 5th consecutive shortlisting and marks the start of what promises to be another illustrious year for ERA UK.

After being shortlisted for a staggering 15 industry awards in the last six years, you’d be forgiven for thinking that ERA UK would be resting on its laurels. In fact, nothing could be further from the truth and the company continues to push the boundaries with innovative solutions, improved tools and advanced support for both its Franchise Partners and its clients.

Unlike most franchisors, ERA UK is committed to growing its own business not by recruiting large numbers of Franchise Partners each year but instead by growing and developing the business of each and every Franchise Partner. The key belief being that Franchise Partner success equals franchisor success and that the network is indeed, stronger together.

“I truly believe that our success is not down to any one individual but down to us all working as one.”

The company awards franchises to a select number of high-calibre individuals each year and efforts are then concentrated on ensuring these Franchise Partners launch with maximum impact before they join the continuous development programme for the entire network. As their impressive string of awards show, it’s a strategy that has served ERA UK well.

“People often talk about franchise networks being like family and that’s certainly true for ERA UK. It’s why we set such high standards for the people looking to join us. The support, communication, openness and interdependency within the network is really where our achievement lies. I truly believe that our success is not down to any one individual but down to us all working as one,” says Chris Aston, Head of Marketing.

The bfa HSBC Franchisor of the Year awards are the franchise industry’s highest accolade and highlight the UK’s most exceptional franchisors. Finalists are made up of brands that are driving business success through best practice, innovative strategies and strong relationships with their networks.

“Winning Bronze in 2017 for the second year in a row really cemented our place as a brand of choice in the UK.”

When asked about this latest shortlisting, UK Managing Director, Rob Allison, says he couldn’t be more proud: “Winning Bronze in 2017 for the second year in a row really cemented our place as a brand of choice in the UK. And yet, we are never complacent and always strive to do more – for our Franchise Partners and our clients.

To be named finalists again this year is a testament to that fact and my thanks goes out to the fabulous people we have in this business. From my team at head office, who strive every day to be better than the last, to our Franchise Partners whose commitment and support for the brand is unwavering. I am honoured to be part of such an inspirational team.”